[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rosenau.sk\/copywriter-verzus-redaktor\/#Article","mainEntityOfPage":"https:\/\/www.rosenau.sk\/copywriter-verzus-redaktor\/","headline":"Copywriter verzus redaktor","name":"Copywriter verzus redaktor","description":"Copywriting je pojem, ktor\u00fd sa dnes objavuje \u010doraz \u010dastej\u0161ie. \u013dudia si ho v\u0161ak mnohokr\u00e1t zamie\u0148aj\u00fa s in\u00fdm povolan\u00edm, a to s pr\u00e1cou redaktora. Ani vy si nie ste \u00faplne ist\u00ed, \u010di ste sk\u00f4r redaktor alebo copywriter? Nie\u017eeby to bolo \u017eivotne d\u00f4le\u017eit\u00e9, no \u010dlovek by mal aspo\u0148 trochu tu\u0161i\u0165, \u010d\u00edm vlastne je. Nemysl\u00edte? Tak si to po\u010fme zhrn\u00fa\u0165 a objasni\u0165. Redaktor nemus\u00ed pracova\u0165 len v novin\u00e1ch Ak sa v\u00e1m slov\u00ed\u010dko \u201eredaktor\u201c sp\u00e1ja automaticky s telev\u00edznymi novinami alebo tla\u010dou, nie je to \u00faplne spr\u00e1vna defin\u00edcia. Redaktor m\u00f4\u017ee prispieva\u0165 taktie\u017e len v\u00fdhradne do online e magaz\u00ednov a nov\u00edn. Hlavn\u00fdm rozdielom medzi redaktorom a copywriterom je, \u017ee redaktor si v\u0161etky inform\u00e1cie, ktor\u00e9 takpovediac vypust\u00ed do sveta, mus\u00ed zohna\u0165 s\u00e1m, mus\u00ed si ich overi\u0165 a nikdy nie vyd\u00e1va\u0165 za svoje. To v\u0161ak neznamen\u00e1, \u017ee copywriter nemus\u00ed pri svojej pr\u00e1ci dodr\u017eiava\u0165 \u017eiadne pravidl\u00e1. Mus\u00ed, no pre neho je sk\u00f4r d\u00f4le\u017eit\u00e9 to, aby bol text origin\u00e1lny, teda neobsahoval \u017eiadne skop\u00edrovan\u00e9 \u010dasti z in\u00fdch textov. Pre neho z\u00e1rove\u0148 nie je a\u017e tak podstatn\u00e9, aby obvol\u00e1val hovorcov a po\u017eadoval od nich stanovisk\u00e1. To rob\u00ed redaktor. Copywriter tvor\u00ed texty Pr\u00e1cou copywritera nie je ani tak to, aby vytv\u00e1ral umeleck\u00e9 diela a prezentoval s\u00e1m seba. Ke\u010f tvor\u00edte texty na objedn\u00e1vku ako copywriter, pod \u010dl\u00e1nkom sa v\u00e4\u010d\u0161inou nebude nach\u00e1dza\u0165 va\u0161e meno. Pre\u010do? preto\u017ee ste copywriter, ktor\u00fd vlastne netvor\u00ed \u010dl\u00e1nky, ale texty pod\u013ea zadania. Va\u0161ou hlavnou \u00falohou je naplni\u0165 web alebo in\u00e9 mesto obsahom. Ak sa chcete prezentova\u0165 a vybudova\u0165 svoju kari\u00e9ru na tom, ako super p\u00ed\u0161ete a ako super viete odha\u013eova\u0165 kauzy, bu\u010fte rad\u0161ej redaktorom. Ako to teda je? Toto s\u00fa asi najz\u00e1kladnej\u0161ie rozdiely medzi pr\u00e1cou copywritera a redaktora. Samozrejme, nie je to nikde uz\u00e1konen\u00e9, tak\u017ee tieto dve povolania sa mnohokr\u00e1t plet\u00fa. P\u00fdtate sa, na\u010do s\u00fa v\u00e1m teda tieto inform\u00e1cie? Minim\u00e1lne na to, aby ste vedeli splni\u0165 po\u017eiadavky svojich klientov. Ak niekto h\u013ead\u00e1 redaktora, bude ma\u0165 na v\u00e1s automaticky in\u00e9 po\u017eiadavky, ako keby h\u013eadal copywritera. 4.7\/5 - (15 votes)","datePublished":"2020-01-06","dateModified":"2023-11-23","author":{"@type":"Person","@id":"https:\/\/www.rosenau.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.rosenau.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d89f66f31d15c86aaa67b2d500e11b783534f791bc2a93dd89895a03d043c162?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d89f66f31d15c86aaa67b2d500e11b783534f791bc2a93dd89895a03d043c162?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rosenau.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rosenau.sk\/wp-content\/uploads\/img_a312227_w16564_t1590566338.jpg","url":"https:\/\/www.rosenau.sk\/wp-content\/uploads\/img_a312227_w16564_t1590566338.jpg","height":0,"width":0},"url":"https:\/\/www.rosenau.sk\/copywriter-verzus-redaktor\/","about":["Nakupovanie"],"wordCount":393,"articleBody":" Copywriting je pojem, ktor\u00fd sa dnes objavuje \u010doraz \u010dastej\u0161ie. \u013dudia si ho v\u0161ak mnohokr\u00e1t zamie\u0148aj\u00fa s in\u00fdm povolan\u00edm, a to s pr\u00e1cou redaktora. Ani vy si nie ste \u00faplne ist\u00ed, \u010di ste sk\u00f4r redaktor alebo copywriter? Nie\u017eeby to bolo \u017eivotne d\u00f4le\u017eit\u00e9, no \u010dlovek by mal aspo\u0148 trochu tu\u0161i\u0165, \u010d\u00edm vlastne je. Nemysl\u00edte? Tak si to po\u010fme zhrn\u00fa\u0165 a objasni\u0165.Redaktor nemus\u00ed pracova\u0165 len v novin\u00e1ch  Ak sa v\u00e1m slov\u00ed\u010dko \u201eredaktor\u201c sp\u00e1ja automaticky s telev\u00edznymi novinami alebo tla\u010dou, nie je to \u00faplne spr\u00e1vna defin\u00edcia. Redaktor m\u00f4\u017ee prispieva\u0165 taktie\u017e len v\u00fdhradne do  online e magaz\u00ednov a nov\u00edn. Hlavn\u00fdm rozdielom medzi redaktorom a copywriterom je, \u017ee redaktor si v\u0161etky inform\u00e1cie, ktor\u00e9 takpovediac vypust\u00ed do sveta, mus\u00ed zohna\u0165 s\u00e1m, mus\u00ed si ich overi\u0165 a nikdy nie vyd\u00e1va\u0165 za svoje. To v\u0161ak neznamen\u00e1, \u017ee copywriter nemus\u00ed pri svojej pr\u00e1ci dodr\u017eiava\u0165 \u017eiadne pravidl\u00e1. Mus\u00ed, no pre neho je sk\u00f4r d\u00f4le\u017eit\u00e9 to, aby bol text origin\u00e1lny, teda neobsahoval \u017eiadne skop\u00edrovan\u00e9 \u010dasti z in\u00fdch textov. Pre neho z\u00e1rove\u0148 nie je a\u017e tak podstatn\u00e9, aby obvol\u00e1val hovorcov a po\u017eadoval od nich stanovisk\u00e1. To rob\u00ed redaktor.Copywriter tvor\u00ed texty  Pr\u00e1cou copywritera nie je ani tak to, aby vytv\u00e1ral umeleck\u00e9 diela a prezentoval s\u00e1m seba. Ke\u010f tvor\u00edte texty na objedn\u00e1vku ako copywriter, pod \u010dl\u00e1nkom sa v\u00e4\u010d\u0161inou nebude nach\u00e1dza\u0165 va\u0161e meno. Pre\u010do? preto\u017ee ste copywriter, ktor\u00fd vlastne netvor\u00ed \u010dl\u00e1nky, ale texty pod\u013ea zadania. Va\u0161ou hlavnou \u00falohou je naplni\u0165 web alebo in\u00e9 mesto obsahom. Ak sa chcete prezentova\u0165 a vybudova\u0165 svoju kari\u00e9ru na tom, ako super p\u00ed\u0161ete a ako super viete odha\u013eova\u0165 kauzy, bu\u010fte rad\u0161ej redaktorom.Ako to teda je?  Toto s\u00fa asi najz\u00e1kladnej\u0161ie rozdiely medzi pr\u00e1cou copywritera a redaktora. Samozrejme, nie je to nikde uz\u00e1konen\u00e9, tak\u017ee tieto dve povolania sa mnohokr\u00e1t plet\u00fa. P\u00fdtate sa, na\u010do s\u00fa v\u00e1m teda tieto inform\u00e1cie? Minim\u00e1lne na to, aby ste vedeli splni\u0165 po\u017eiadavky svojich klientov. Ak niekto h\u013ead\u00e1 redaktora, bude ma\u0165 na v\u00e1s automaticky in\u00e9 po\u017eiadavky, ako keby h\u013eadal copywritera.                                                                                                                                                                                                                                                                                                                                                                                         4.7\/5 - (15 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Copywriter verzus redaktor","item":"https:\/\/www.rosenau.sk\/copywriter-verzus-redaktor\/#breadcrumbitem"}]}]